Seller

The Situation
We assisted a client in purchasing a condo in Hayes Valley and a new home in Rockridge. They needed a fast sale after closing on their new home to raise liquidity and reduce carry cost.

The Strategy
We arranged bridge financing to cover liquidity requirements while allowing us to utilize Compass Concierge to cover the cost of updates and staging and time the sale to capitalize on the Spring Market while adopting an off-market approach to a targeted list of buyers and agents.

The Result
We utilized financing options to eliminate out-of-pocket costs for the down payment on a new home while making their offer more appealing; thereby delaying the need to sell assets to avoid capital gains. Furthermore, we found a market buyer, eliminating the need to spend on improvements while selling at the originally planned list price, increasing the client's net proceeds at the close of escrow.

The Situation
We assisted a client purchase the top two condos in a four unit building in a superior Pacific Heights location. The prior owner had made the condos contiguous and used as a single family. However, it legally never converted to combine the two units and had alienated the HOA.

The Strategy
Buyer Approach: We did an extraordinary amount of due diligence and partnered with the HOA to amend the CC&R to keep eliminations of the combined condos while bringing the units within code compliance. However, we also preplanned how we would approach this if they resold and created a strategy/contingency plan if they opted for a resale. Seller Approach: We added elements, made cosmetic updates, and staged the home to feel and function like a large single-family or two separate condos. We marketed them as three listings to appeal to the broadest audience at a practically challenging year in recent markets.

The Result
Through our multi-channel approach and creating unique custom marketing for two units and a single-family use case through cosmetic updates and superior staging we received multiple offers and sold both units to one buyer over list price and superior to the individual offers for each condo unit.